Why I do this
Most small business owners don't need a bloated, over-engineered website — they need something that loads fast, looks professional, and is easy for them to update without calling a developer every time. That's the gap I build for.
I started out building sites for local businesses who'd either been quoted way too much by agencies or were stuck with a DIY builder that didn't reflect how good their business actually was. Over the last few years, that's grown into a focused WordPress practice.
How I work
Every project starts with understanding what the site actually needs to do for the business — get more calls, sell more products, look credible to a new customer — before a single page gets designed. I build primarily on WordPress, using tools like Elementor and WooCommerce when they genuinely serve the project, and clean custom code when they don't.
I keep projects small in scope and fast in delivery. You'll know what's happening at each stage, and you'll walk away able to actually manage your own site afterward.
What you can expect
A site that's built around your business, not a template with your logo dropped in. Straightforward communication, realistic timelines, and a final product that's yours to run — not one you're locked into paying me to maintain forever.